Updated December 1, 2019 @ 11:02 am


  • retailing your work means that the craftsperson is selling directly to the end user/consumer
  • if an artisan is selling work through a sales outlet like a store, craft shop or gallery (which they do not own), it is considered wholesaling

Sales models

  • selling directly to public
    • your own store or studio
    • trade shows
    • markets/craft fairs
    • Online
    • Other avenues like mail-order, door to door


Upsides of retailing your own work

  • control over all aspects of the selling process
  • direct contact to build relationships with clients
  • no or limited commissions owing = more profit potential
  • increased reach through online and other structures
  • ability to respond quickly to demand or opportunity



  • live market is limited to those people you can get face to face with
  • hours can be long and tiring with little time off possible
  • lack of control over traffic in some venues
  • production time can be difficult to manage with public present
  • growth potential can be limited by so many other demands



  • when retailing your own work, prices need to reflect future retail possibilities
  • some flexibility in pricing is possible based on inventory


Other issues

  • artisans are wholly responsible for their own accounting/taxation
  • must maintain a safe, clean, insured workplace if public are welcome
  • advertising and marketing may fall solely on artist
  • online interactions can be less satisfying/secure
  • building of brand may be a little easier and more focused
  • generally this is a single sales point model
  • revenue flow is directly tied to artisans life rhythm



View All


In consignment shops, it is usually understood that the consignee (the seller) pays the consignor (the person who owns the…

View Article
Product Development

Product Development

The concept – what are you going to make Who will buy it, and how big is the market? Is…

View Article


For our purposes, wholesaling means that an artisan is selling their work to a sales outlet, product distributor, or dealer,…

View Article